From the course: Growth Marketing Foundations

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Growth process in action

Growth process in action

From the course: Growth Marketing Foundations

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Growth process in action

- Growth is not about a tactic, a trick or one silver bullet. It's about a process. And the process is how you arrive at your ideas. You can't start by pointing to a growth tactic in use at another company and deciding that you should copy their approach. Every business is different, who you're targeting, what you're selling, and how you're approaching the market means you have to figure out the right tactics for you. What works for one company may not actually work for you. The growth process provides you a scalable and repeatable formula to generate and test ideas that lead to increase sales. And the foundation is built in your team, the goals that you've set, understanding your customer journey and all of the levers that you'll use. And this foundation gives your process the best chance at succeeding. By being hyper-focused on one mission with all of the individuals working towards that goal, you can create…

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