From the course: Scaling Your Small Business
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Growth vs. scale
- So, the name of this course is Scaling Your Startup. And some people might think of that as growing your startup. But from my point of view, growth and scale are not exactly the same thing. Typical growth strategies are to add revenue and incremental costs to grow revenue incrementally. But with scale, we're talking about adding significant client and significant revenue growth without necessarily adding the same costs. It's kind of like a math concept. Growth is addition, but scale is multiplication. And for the business owner, it takes a mindset shift. You have to be willing to experiment with ways to create rapid scale. It all starts with the right goals. The first question to ask yourself is, why are you doing this? Why do you want to scale this business? Is it to add impact? Is it to add money? Is it to create an exit for yourself? The next thing you might want to ask is, are you the right leader to scale this business? In many cases, the founder has an idea. They get that…
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