Guide them to their own answers

- In our overall philosophy, we say more Yoda, less superhero. So your job, if you're trying to help somebody grow, you can't actually force them to grow, right? You can't make them change their behavior. So the orientation, the best orientation to take as a coach, is to ask questions just as you said, you may have a theory. Your theory may be bang on, but if you give it to them, they're far less likely to feel ownership of that thing that they're changing. And they're far less likely to succeed in their goal. But if you ask questions and you encourage them to think about things differently that's what a good coach does, right? That's a difference in a coach and a consultant, right? A consultant gets in there and does it for you, doesn't force you to ask those difficult questions, those self-reflective questions. A coach where the hallmark of a coach is someone who's willing, who's takes a different tact and says, look…