From the course: Marketing Foundations: Consumer Behavior
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Helping consumers be effective shoppers
From the course: Marketing Foundations: Consumer Behavior
Helping consumers be effective shoppers
- Shopping in a store or online is something we have to learn how to do, we're not born shoppers. As a marketer, you need to understand how people learn about being a consumer, and what they do with that knowledge once they learn it. You can play a key role in helping consumers be great at it. First, consumers have to get some product knowledge before they'll buy it. Think about buying a car. Now most people have no idea how a car engine works but they certainly know how to drive a car, what kinds of features they might expect, and how a car handles on the road. Consumers also need to have brand knowledge, especially what a brand stands for. Try this, write down on a piece of paper all the brands of automobiles that you can recall. Now beside each brand write down what it stands for and write at least one characteristic about it. Hey, you should see pretty quickly that your knowledge of brands varies quite a bit, and…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.