Marketing Attribution and Mix Modeling
With Michael Taylor
Liked by 520 users
Duration: 1h 38m
Skill level: Intermediate
Released: 10/11/2021
Course details
Marketing attribution is a critical but complex topic, and it’s only getting harder to decode what’s driving your marketing performance and decide where you invest your limited marketing budget. Getting it right can give you a significant competitive advantage, but if you make the wrong decisions, you can’t buy your way to success. In this course, Michael Taylor shares a practical approach to the complex analysis technique of marketing mix modeling to help marketers accurately measure the impact of their marketing and advertising efforts. Michael covers key aspects like multi-touch attribution models, marketing mix modeling, and incremental and A/B testing. To demonstrate the intricacies of mix modeling, he shares a practical exercise file so that you'll be equipped to make the right marketing investments that drive sales and profit.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Ghanshyam Pagi
Ghanshyam Pagi
Senior Consultant Marketing Mix Modelling @ Fractal | Ex - Transunion | Ex - TCS
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Narayan Jalan
Narayan Jalan
Digital Analytics | Web Analytics | Customer Analytics | Driving Business Growth with Market Analysis
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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