How to build trust

- [Interviewer] If you could give us like three points of thought that executives should be thinking about when it comes to building better trust within their organizations, what would those three points be? - [Michael] I think that fairness is the most important. So the way you treat a group of people, whether they be analytics versus non analytics, accountants versus engineers, you need to treat people the same. People read when you're not doing that. They are paying attention to whether you're doing that or not. So, being consistent in the way you talk to people, respond to people, respond to emails, what you tweet and what you don't, It matters. So fairness is what's most important. And then making sure your actions, if you say that diversity drives innovation, people are going to look and see if you really think that's true. So, if you're saying diversity drives innovation, and your executive team is not…