From the course: The 10 Essentials of Influence and Persuasion
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How to create an influential introduction
From the course: The 10 Essentials of Influence and Persuasion
How to create an influential introduction
- I once conducted a series of studies in a realtor's office where a potential client's first contact will be with the firm's receptionist who would ask about the nature of their inquiry. I made a recommendation that as well as informing prospective customers about who they would route their call through to that they should also briefly mention their colleagues' credentials and expertise at the same time. So instead of being told, "Let me put you through to Sandra," customers interested in say, leasing their property, were instead told, "Let me connect you with Sandra "who has over 15 years experience renting properties "in this area," and customers seeking information about selling their property were told, "Let me put you through to Peter, "he's our head of sales "and has over 20 years of experience selling properties." The results were immediate and impressive. The business registered a near 20% increase in…
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Contents
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The "Compared to what?" effect3m 16s
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The power of generosity4m 21s
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Personalize to persuade5m 4s
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Seek uncommon commonalities4m 20s
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How to create an influential introduction3m 55s
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People proof = people power4m 22s
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Three charms, four alarms3m 23s
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Progress is power3m 18s
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Humanize to persuade3m 40s
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The importance of endings4m 15s
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