From the course: Growth Marketing Foundations
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How to be a growth marketing leader
From the course: Growth Marketing Foundations
How to be a growth marketing leader
- Because growth marketing is a mindset and not a set of tools or a list of instructions, it all starts with how you step into the role of a growth marketer. First, you need to be bold, and being bold is about being courageous by embedding yourself into various teams around the company and arming yourself with the data. This way, you'll be able to understand and believe in the action you're pushing for. And part of being bold is about communicating your passion and doing it with a high degree of confidence. Look, failure will happen, but you can't believe your ideas are destined for failure. You have to believe each idea could be the big one. Additionally, being bold is about setting unreasonable goals. You don't want to be 10% better, you want to be 10X better. And look, you probably won't see 10X right away, but if you shoot for 10X and you get 2X, well, that's amazing. That's still better than your original goal of…
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