From the course: Product Management: Building a Product Strategy

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How to implement a strategy

How to implement a strategy

From the course: Product Management: Building a Product Strategy

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How to implement a strategy

- Sometimes I imagine a well-functioning product company as an orchestra. The different sections playing in harmony represent the synchronized actions of different business units. The rhythm or tempo represents the product roadmap. The conductor, you guessed, it is the product leader. As you get your strategy in place and build support for it, you should start shifting your attention to implementation. The most prominent practical representation of a strategy is the product roadmap. This is where many of your choices around target customers, benefits, and differentiators materialize into a product development plan. Creating a product roadmap and driving a product development process are two large and meaty topics that deserve complete courses in their own right. Suffice to say the product roadmap translates your strategic choices into a sequence of product milestones aimed to gradually achieve your business objectives.…

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