From the course: Creating Powerful Sales Proposals
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How to make irresistible offer architecture work for you
From the course: Creating Powerful Sales Proposals
How to make irresistible offer architecture work for you
- I want you to write down a couple ideas you have on making your offer even more irresistible with what you just learned. Look for the guarantee section, and ask yourself what kind of guarantee am I going to do? And I really want to challenge you here because a lot of people have hesitation with this. Look, if you really believe in your product or service, put a guarantee behind it. It will increase sales, and yes, it will increase refunds. However, you're extremely likely to see an overall increase. Next, your bigger why. How are you going to give people an identity? Do you like the idea of donating to a cause? Will you create a community so people can talk about your product or service on Instagram or Facebook? Write down how you're going to create community. And finally, if you love the partnership aspect, which one will you choose, three and it's free, or partnering with people on deals? Write that down. In our…
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