From the course: Daniel Pink on Motivation
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How to promote purpose: Whose purpose is it, anyway?
From the course: Daniel Pink on Motivation
How to promote purpose: Whose purpose is it, anyway?
- Let me tell you about the single best exercise I know for figuring out whether your organization is animated by a sense of purpose. I call this exercise whose purpose is it anyway? It's really simple, but has huge bang for the buck. All you need is 15 minutes and some index cards, and here's how it works. You pass out the index cards to your whole team. The more people involved in this, the better. Then, you ask your team, "Team, on each card, on your card "write the answer to this question. "What is the purpose of this organization?" They write their answer, they don't sign it, and they return the card. So you, you'll be left with a stack of cards and you can begin going through them, hmm, seeing what the answers are. Hmm, hmm, hmm. What I have found having done this exercise with many organizations is that the responses always seem to group into two broad categories. In one category, there are people who are…
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