From the course: The 10 Essentials of Influence and Persuasion

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Humanize to persuade

Humanize to persuade

From the course: The 10 Essentials of Influence and Persuasion

Start my 1-month free trial

Humanize to persuade

“

- There's decades of research that has demonstrated the fundamental need for human connection. That's why smart politicians build their campaigns on stories rather than statistics and why the best teachers see themselves first as storytellers and then as educators. From political speeches to TED Talks, successful influencers recognize that providing information and facts alone rarely moves an audience. That's why looking for ways to humanize your message or your proposal can be so effective. But what happens if you're not a natural storyteller? Or perhaps those that you need to influence and persuade are the sort of busy, attention-scarce people that are unlikely to give you more than a moment or two of their time? Is there something you can do in those situations to increase your chances of persuasive success? It turns out there is, and it's an idea that surprisingly didn't come from the business world, but rather from…

Contents