From the course: Growth Marketing Foundations

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Identifying marketing growth levers

Identifying marketing growth levers

From the course: Growth Marketing Foundations

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Identifying marketing growth levers

- Growth levers are really just a fancy term we use to describe the mechanisms behind how we influence growth at our company. And you have levers across the five primary areas of business: acquisition, activation, retention, revenue, and referral. Consider the acquisition lever. We might trigger that lever through exclusivity or a time box by which a promotion exists. We could use discounts or find ways to meet customers at their exact time of need. With activation, we might increase our customer support offerings, improve our user interface, or introduce email drip campaigns that teach about our product benefits. For retention, we can send alerts reminding customers about the service, introduce a new feature, or develop loyalty programs. On revenue, we might add related products to the bottom of the checkout page, add another product tier, or reduce expenses. With referral, we can introduce monetary incentives for…

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