From the course: Recruiting Foundations: Recruiting for In-House Recruiters
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Identifying millennials and gen Z peak performers
From the course: Recruiting Foundations: Recruiting for In-House Recruiters
Identifying millennials and gen Z peak performers
- Millennials now represent over 50% of the workforce. And by 2025, that number will be 75%. Your ability to identify, communicate with, and successfully recruit both Millennials and Gen Z is critical to attract this talent to your company. If you want to attract Millennials and Gen Z's tech-savvy talent, you need to meet them where they're on platforms and in the digital spaces where they spend their time. These generations spend a lot of time watching, sharing, and commenting on videos. So what type of videos do they prefer? When it comes to their career, they want to know about the people and the values behind a company. Put the spotlight on your current employees who are Millennials to show potential hires how great it is to work for your company. A great example of a high tech approach to attracting millennials and Gen Z was when McDonald's in Canada used Snapchat to launch Snaplications, which was the first…
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