From the course: Social Media Marketing Trends
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Incorporating music on social media
From the course: Social Media Marketing Trends
Incorporating music on social media
(upbeat music) - [Narrator] There's nothing quite as social as music. We share music we love with family and friends, often have memories associated with our favorite songs and artists, and listen to music to lift our spirits and change the mood. Businesses have long incorporated music into their advertising, but the functionality from social networks like TikTOK, have made it easier than ever to add music to your messaging. You've probably seen a trending TikToK or Instagram posts that includes a popular track. As that is still one of the most common used cases of incorporating music on social media. But what's far more impactful and more complicated to pull off, is developing original music for sharing on social media, to connect with your audience on an emotional level. There's a few strong examples like e.l.f. Cosmetics' original music on TikToK, and Bubly Sparkling Water's original track released on YouTube in support of LGBTQ+ elders. One example worth diving into, comes from…
Contents
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Incorporating music on social media5m 6s
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Offering subscription-based content4m 3s
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Creating original GIFs3m 4s
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Advertising with existing organic content5m 23s
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Adding a social layer to product4m 17s
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Video content continues to be a key investment3m 29s
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Visual search becomes more prominent4m 26s
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Developing sub-brands with collab features3m 35s
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Hosting podcasts on social media3m 5s
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Experimenting with augmented reality on social media5m
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Original social media content gets priority2m 48s
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Adding sonic branding to social media content3m 52s
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Text-heavy content still a social media must-have6m 32s
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Releasing an educational series on social media4m 6s
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