From the course: Social Media Marketing Trends

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Incorporating music on social media

Incorporating music on social media

From the course: Social Media Marketing Trends

Incorporating music on social media

(upbeat music) - [Narrator] There's nothing quite as social as music. We share music we love with family and friends, often have memories associated with our favorite songs and artists, and listen to music to lift our spirits and change the mood. Businesses have long incorporated music into their advertising, but the functionality from social networks like TikTOK, have made it easier than ever to add music to your messaging. You've probably seen a trending TikToK or Instagram posts that includes a popular track. As that is still one of the most common used cases of incorporating music on social media. But what's far more impactful and more complicated to pull off, is developing original music for sharing on social media, to connect with your audience on an emotional level. There's a few strong examples like e.l.f. Cosmetics' original music on TikToK, and Bubly Sparkling Water's original track released on YouTube in support of LGBTQ+ elders. One example worth diving into, comes from…

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