From the course: The 10 Essentials of Influence and Persuasion

Influence others at work

- It's a fact that the ability to influence and persuade others, is simply not a nice to have anymore. In the same way that there are essentials that you need to survive in life, like food and water, sleep and clean air, there are essentials that you need to thrive at work. And one of the most crucial is the ability to influence others. Don't take my word for it. Of all the skills and courses that people like you search for on the LinkedIn Learning platform, influence and persuasion is invariably in the top three. So I'm going to share with you my 10 essentials for ethically and practically building your powers of persuasion. You're going to increase the chances that people listen to you more. You're going to be able to convince more the undecided. And ultimately hear more of that magic word, yes. My name is Steve Martin and I'm faculty director of the Behavioral Science in Business program at Columbia Business School and CEO of Influence at Work UK. And I'm part of a team of authors who have written some of the world's bestselling books about influence at work. Join me to learn more about how you can power up your ability to influence and persuade others.

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