From the course: Social Media Marketing Trends

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Integrating social media in other forms of advertising

Integrating social media in other forms of advertising

From the course: Social Media Marketing Trends

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Integrating social media in other forms of advertising

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(upbeat music) - [Instructor] We've all got limited resources to work with as marketers. That's why it's so important to stretch our efforts further and repurpose what we can from any given campaign to get more out of your marketing budgets. This is a key reason why I recommend integrating social media with the other forms of advertising you're investing in, and vice versa. Basically, if certain messaging or initiative is doing well on social media, why not try to extend the results on another channel? So you don't have to reinvent the wheel. One organization that's integrated posts from social media elsewhere is UNTUCKit, a clothing company known for designing shirts not meant to be tucked into your pants. In a series of TV commercials, the brand's CEO reads and reacts to multiple mean tweets that poked fun at the concept behind their shirts. Since the brand has always had skeptics, they decided to address this line of…

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