From the course: When Negotiation's about More than Money: How to Negotiate (Almost) Anything

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It's not about the price

It's not about the price

- We always think of negotiation in terms of buying, buying things cheaper. But actually, when you're selling, negotiation is equally important. It has a huge effect on the profit margin of the job. And sales people either don't negotiate or they feel really weak when they have to negotiate because they're desperate to get the sale. But actually, buyers have weaknesses, too. So when you're selling, you don't have to feel weak. And also, it's not only about the price, but there are other tradables. So sales people always worry a lot about price, but actually, when people buy things, it's not usually about the price. Can you think of anything that you've bought because it was the cheapest one? Normally, you want it for various reasons. There are other factors apart from price. So when you're selling, negotiation is very much on the table. Don't worry too much about price, and there are ways to make sure that you get a…

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