Key characteristics of great companies

- Without getting too much into the secret source like, we understand that great place to work. Like y'all's list is not something that's like qualitative but it's a variety of quantitative analytics points of measurement. Can you talk a little bit about how the data analytics behind the great place to work in rankings has evolved over time, and what influenced, if anything the way that great place to work determines if a company is indeed a great place to work. - Yeah. And so we ask the same 60 questions of every company we do business with in 98 countries around the world. So that's one thing that makes us different. Other companies kind of tailor the question set we're like now we know people, we got 30 years of data on people. People, you know, the norms might be different. The willingness of a worker to say what they think and what they want. They might be more willing and open to it in one country versus another…