From the course: Introduction to Business Analytics (2020)

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Key marketing metrics

Key marketing metrics

From the course: Introduction to Business Analytics (2020)

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Key marketing metrics

- [Instructor] Can you quickly tell me what aspects of your marketing are hitting the mark and which aspects need some work? This can be a tough question to answer. Marketing can be especially tough, especially if you're starting out with a new brand or expanding into a new market. Effectively tracking and studying your data can help you quickly make sense of the marketing landscape for your product or service. There are three main kinds of marketing data that you should be tracking and studying. First, we have website data. Now you may be thinking, this is a little outside the scope of marketing analytics, but I'd argue that your website is probably your strongest marketing tool. You can track what landing pages are converting, which blog posts are getting the most traction, and even see when your customer base is likely to buy by studying when your website is getting the most traction. Second, we have social media…

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