From the course: Scaling Your Small Business
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Know your brand promise better
From the course: Scaling Your Small Business
Know your brand promise better
- As you're growing your business, you may start to realize that there are very specific reasons why people choose you over someone else. But you can always get much better at helping define what that is so you can use it in your core messaging. One of the best ways to do that is to pick out some of your ideal customers, six, eight, 10, and sit down and survey them, interview them, over the phone. Now, you can also use surveys broadly to send out to all of your customers. But I want you to think about really engaging some of your ideal customers, and that's best done over the phone. You want to ask them why they chose you. You want to ask them why they stick with you. You want to ask them what specific problem you solve. And here's a hint: it probably has nothing to do with your product or service specifically. But you have to know the problem that they are actually wanting to solve, and these interviews will oftentimes give you some great themes and hints. You want to know how they…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.