From the course: Social Media Marketing Trends

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Launching reimagined social media contests

Launching reimagined social media contests

From the course: Social Media Marketing Trends

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Launching reimagined social media contests

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(soft music) - Do you remember when it was common for businesses to say, "If you like our Facebook page, "you'll be entered for a chance to win a free MacBook." Well, if you don't, you're lucky. Back in the early 2000s when social media was first becoming a valuable tool for businesses, particularly Facebook, companies of all sizes would run contests. The goal was to drive engagement and earn fans, and in many cases it worked. But like many effective marketing tactics, marketers drain the approach of any value by overdoing it. Many contests, promotions, and giveaways started to look exactly the same. Didn't connect back to any meaningful business results, and in some cases felt spammy. So why do they matter again today? Well, there's an opportunity to reimagine how you're presenting contests on social media to connect with your customers in unexpected ways. Just ask, Soyoung Kang, the CMO of EOS, the beauty brand…

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