Lean sales

(upbeat music) - All right, so we are here in the sales office. And I'm with Martin. - Yes. - Good to see you again. - Good to see you again. - All right, so let's talk a little bit about lean, here at Seating Matters, within the world of sales, marketing, maybe just the back office in general. - Yeah, okay. - We've spent a lot of time on the shop floor. Obviously it's applicable there, but is it applicable in your world? - Yeah, well, the tendency is for people to think lean is a factory thing. But it's definitely not. Lean permeates our company and permeates our life. I think you described sales as the first step in the value chain. And that's really how we look at it. So often, the initial contact to our company is someone asking a pretty generic question. They're asking how can a pressure ulcer be helped by one of your chairs, or if my mom is coming out of a long-term care facility and coming home, what…