From the course: Marketing Your Side Hustle

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Let's make a deal

Let's make a deal

From the course: Marketing Your Side Hustle

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Let's make a deal

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- Deals and discounts are the single, most powerful trigger you can use to get people to buy, but you need to use them wisely. They can be part of your strategic plan to improve revenue over time, or they can be used as a short-term tactic to raise cash quickly, or both. Have you ever seen a going-out-of-business sale at a furniture store, but then opens up again a short time later? With so many fire sales, you'd think the store owners are purposely burning down the store. These stores have such sales because they know they work, even if the tactic of closing and reopening again is hardly subtle. The right kind of sale or special offer is like pulling up to a battlefield in a tank. Everyone knows what a tank is, everyone can see the tank coming from a mile away, but do people sit up and pay attention? Well yeah, it's a tank. It's effective. So, I'll give you a couple of examples here and we'll get more specific in…

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