From the course: 21 Opportunities for Better Networking

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Leverage LinkedIn

Leverage LinkedIn

From the course: 21 Opportunities for Better Networking

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Leverage LinkedIn

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- LinkedIn is so well known that it's surprising to discover how underutilized it is as a networking tool. It has more power than you might realize. Now, using LinkedIn is not just about adding connections that could potentially lead to more customers. It's about sowing seeds that will work to expand your network passively over time, resulting in a growing relationship equity. If you go deeper into the mechanics and options available in the platform, you'll see that you can leverage this massive resource to expand and strengthen your network more widely and easier than you thought. For instance, it's quite easy to search the platform by industry, job title and niche. You never want to do outreach in a salesy cold college way, but if you find a way to sincerely personalize a connection request by taking the time to add a note and mention something you have in common, or simply by asking how you might be able to help someone…

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