From the course: Understanding Logistics

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Logistics touches your customer

Logistics touches your customer

From the course: Understanding Logistics

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Logistics touches your customer

- Logistics is all about giving your customers what they want, when they want it. It's all about being dependable and nothing is more important to customer service than the last mile of the delivery process. This is the final step of logistics, when your product is placed in your customer's hands. And your customer often evaluates your entire logistics system based on your last mile performance. Do a good job here and you can create a customer for life. Because it's so important, the last mile is getting more and more attention from companies nowadays. Consider Amazon, for example, which is shifting away from outsourcing to transportation companies and gradually taking direct control of their deliveries. This allows Amazon to become more effective in how they create satisfied customers. Now, the final customer deals with an Amazon team member instead of UPS, FedEx, or a post office employee. Any problems encountered…

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