From the course: 21 Opportunities for Better Networking

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Look at your warm market

Look at your warm market

From the course: 21 Opportunities for Better Networking

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Look at your warm market

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- There's a network that is often abused, and that's your friends and family. Multilevel marketers offer business opportunities that encourage you to sell their products to your friends and family. I'm not generally a fan of using your warm market to sell products. Instead, step back from your friends, family, social and religious connections, other parents from your kids' school, and then instead of asking how to sell them something, seek to understand them as people who can add to your organic network in a valuable way. I'd much rather make good connections to someone in my personal network that I could come back to later for business advice, rather than simply making them a customer and selling them something. Here's the thing. If they want to buy what you offer, they'll let you know. Build real relationships of respect and that will bring a much greater return in the end.

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