From the course: Product Management: Building a Product Strategy

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Maintain your strategy

Maintain your strategy

From the course: Product Management: Building a Product Strategy

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Maintain your strategy

- I once heard someone jokingly describe the process of finding a life partner like this. You spend years looking for the perfect partner so you can marry them and then embark on a lifelong effort to change everything about them. Well, joking aside, working on product strategy is kind of the same way. You go through this elaborate process to come up with the perfect strategy, only to revisit and adjust it frequently. It may sound crazy, but it is the right thing to do. You develop a strategy considering the way things are at a certain point in time. Market economics, competitive dynamics, consumer behaviors are just a few of the factors impacting your choices. All of these are bound to change over time. Few factors remain unchanged in the long term, especially when it comes to technology. Just as important is the change in your understanding of the situation. As you begin to implement your strategy, you're going to…

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