From the course: Marketing Your Side Hustle
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Make sure your offer is compelling
From the course: Marketing Your Side Hustle
Make sure your offer is compelling
- When it comes to marketing there are nearly unlimited strategies, tactics, idea and experiments you can try. If you have a product or a service you care about and want to get it out to the world, you're probably eager to do that. However, let me give you some important advice up front. There's one thing that matters more than anything else in determining your success. And that is a compelling offer. Without a compelling offer, you can try to market and sell all day, but you'll continue to encounter resistance. You'll end up focusing on efficiency, how to squeeze out tiny increases in returns, as opposed to effectiveness, Where you can really ratchet up major improvements. So, first things first. You need your offer to be as strong as possible. Consider the three elements of every offer. Promise. How will your offer change your customer's life? Pitch. Why should they take action i.e. buy it right now.…
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