From the course: High-Stakes Communication
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Managing multiple stakeholders
From the course: High-Stakes Communication
Managing multiple stakeholders
- Former President of the United States, Dwight D. Eisenhower, said, "In preparing for battle, "I have always found plans are useless, "but planning is indispensable." This quote is perfect for planning to deal with multiple stakeholders in high-stakes meetings. Planning is key. But, sometimes, a plan ends up being useless because you can't predict how stakeholders will react to you, your content, or each other. Well then, you should be planning. So now, let me take you through the best way to be planning. First thing to keep in mind: Keep your stakeholder's face and major issues front and center. I literally mean the face. Create a cheat sheet with pictures of each stakeholder. Below the picture, include details such as the potential rejections, communication style, or just their interests. Carry that cheat sheet with you and use it every single time you're planning. Here's a quick story of how this works. I was helping a client in Spain prepare for a big pitch several years ago. We…
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