From the course: Creating Your Personal Brand

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Managing your online reputation

Managing your online reputation

From the course: Creating Your Personal Brand

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Managing your online reputation

- A powerful place for your personal brand to come to life is in the online space. Today, we're connected to a global marketplace through social media and social networking. It's not a fad and it's not a passing trend. Social media is a real way to express your values and your offer to people everywhere. Let's review some of the social media basics as they relate to personal branding. First, it's important to stay genuine online. This is not the place to try to be somebody you're not or be an imposter and put on a costume, thinking it's going to make you look better or smarter. You want to showcase your personal brand values, and let people see who you are. If you're a friendly, approachable professional, then let that come through in the tone and the images and the content you post online. On the other hand, if you're building more of an exclusive, reserved brand position, then you're going to want to make sure you don't…

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