From the course: Agile Marketing Foundations

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Market research data

Market research data

From the course: Agile Marketing Foundations

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Market research data

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- Historically market research first came on the scene in the 1920s, this fella named Stark developed a way to poll individuals on the streets of New York. It allowed him and his colleagues to assess the effectiveness of advertising. What they would do is they first ask about whether an individual read a certain publication, and if they did, they would try and find out if that individual remembered a specific ad. So what's funny is that this general approach is how the marketing research industry sustains itself even today. But things are changing, with social media, people's willingness to be heard found a podium. Many of my clients are more interested tuning in to what customers are actually saying as opposed to putting 10 to 12 people in a glass room, and grilling them in a focus group. In the world of big data, data collection and enhanced data analysis are contributing in a big way to the evolution of marketing research.…

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