From the course: Marketing Your Side Hustle
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Market to your grandma
- In my book "The $100 Startup," I challenge readers to always think about their business from the perspective of how it helps people. And I encourage them to write their businesses mission statement in a single sentence. So, here are a few updated examples of that, featuring stories from Side Hustle School. A new mom makes postpartum recovery boxes for other new moms, saving them the hassle of compiling a shopping list or having to figure out what they need. Two friends make all-natural nutrition gels, no processed food, to help mountain bikers and other endurance athletes avoid the dreaded "bonk." Three guys in Ireland, start a coffee plus gym athleisure brand, for people who don't want to go to the pub for social hour. So three examples there, let's look back through each one. In the first example, there's a clear benefit to new moms. In the second example, there's a clear benefit to mountain bikers and other endurance…
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