Marketing: Messaging with Purpose
With Andrea Holland
Liked by 779 users
Duration: 11m
Skill level: Beginner
Released: 7/2/2021
Course details
Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Rami Honig
Rami Honig
Product Marketing Manager; Husband; Proud father of three; Runner (Two half-marathons don't make a marathon); Pianist; Cook
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Anil Dalvi
Anil Dalvi
Vice President - Supply Chain at Tata Play Ltd
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Ashley Dawn
Ashley Dawn
W. Stonewall Music Group | Founder | Director of Marketing & Strategic Partnerships | Performing Artist @ AshleyDawn.com |
Contents
What’s included
- Learn on the go Access on tablet and phone