Marketing: Messaging with Purpose Preview

Marketing: Messaging with Purpose

With Andrea Holland Liked by 779 users
Duration: 11m Skill level: Beginner Released: 7/2/2021

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Course details

Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.

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Meet the instructor

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Contents

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