From the course: Agile Marketing Foundations
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Marketing program owner
- Have you ever been assigned a project with numerous decision-makers? It can be inefficient. There are bottlenecks of information and different points of contact to manage. The marketing program owner was created in Agile to help alleviate this issue. Let's talk about the marketing program owner's responsibilities. To start, they need to make sure everyone is clear on what work is coming up for the project. They need to be able to prioritize the work from the standpoint of what's to be the most valuable to the business and to the customer. They're there to make decisions when the team can't come to consensus. And they help determine if things are delivered in an acceptable manner. The marketing program owner can help steer a project in the right direction and act as a liaison between other customer level stakeholders. In short, they really are the voice of the customer on your project team. Once I was working as an…
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