From the course: Growth Marketing Foundations
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Mastering the customer journey
From the course: Growth Marketing Foundations
Mastering the customer journey
- Much of what we do in Growth Marketing is really about finding ways to unlock ideas. Every framework, process and tool is simply serving to connect dots that lead you to creative solutions. The customer journey is another great resource for identifying opportunities to change consumer behavior. Let's say your company is an online software product that uses Artificial Intelligence to automatically improve your stock portfolio. Now you've done a great job selling the idea and bringing customers into the service. Let's say you use the idea of a free trial to leverage people into creating accounts. This allows you to capture their email address prove out their experience and begin to demonstrate the value of your product. Now you have in essence a two-stage customer funnel you've acquired them but now you need to go through the process again to entice them to pay. Now, as a team let's say you've identified your…
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