From the course: High-Stakes Communication
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Messaging pitfalls
- The mind can only absorb what a chair can endure. Wait, what did I just say? What I mean by that is when it's too much work to try to figure out what a person is trying to say, sitting in a chair can feel like torture. Weekly, my team and I hear pleas from leaders begging, "Can you give my team skills "so they can get to the point, "so they can streamline their message?" I have to constantly interrupt them and say, "What's your point?" If you've ever had someone interrupt you in a presentation and say, "What's your point?", you know it's something you want to avoid. But that's not the only thing to avoid. When thinking about streamlining your message. There are a couple of other classic mistakes. One, is spending time telling people something they already know. You don't want to waste their time and risk losing their attention. Imagine you're a company looking for a new advertising agency. One agency comes in and starts with, "You're based in San Antonio." "You're a growing…
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