From the course: Managing Innovation

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Methods of innovation: Creating

Methods of innovation: Creating

From the course: Managing Innovation

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Methods of innovation: Creating

- [Instructor] One of my first projects as an innovation mentor was to teach innovation methods to a large manufacturer in their quest to invent a new material. My client needed to replace an existing material that for decades was used in residential and industrial structures around the world. The old material was being phased out to comply with an upcoming regulatory ban on the use of one of the material's components. A team of engineers, product managers, and executives were gathered for my workshop. As we started to work, the project team explained to me how for years they'd known that removing the band component would be very problematic. It would make any replacement material very expensive to manufacturer, hard to work with, and in certain applications it would be less reliable. Using their feedback I quickly discovered several patents from an Asian manufacturer that had already solved these problems three…

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