From the course: Deep Work: Rules for Focused Success in a Distracted World (Blinkist Summary)
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Multitasking does not equal productivity
From the course: Deep Work: Rules for Focused Success in a Distracted World (Blinkist Summary)
Multitasking does not equal productivity
- [Male] Blink number one. Multitasking and distraction are the enemies of productivity. A lot of people think that doing tons of things at once is the most productive use of their time. But this logic is dead wrong. That's because multitasking does not equal productivity. Sophie Leroy, a business professor at the University of Minnesota, who conducted research on this phenomena in 2009, shows why. She demonstrates that when switching from task "a" to task "b," our attention stays attached to the first activity. Which means we can only half focus on the second, which hurts our performance. Her experiments utilized two groups. Group "A" worked on word puzzles until she interrupted them to go on to reading resumes and making hypothetical hiring decisions. Group "B" got to finish their puzzles before moving onto the resumes. In between the two tasks, Leroy would give a quick test to see how many key words from the…
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