From the course: Creating Powerful Sales Proposals

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Naming your offer to boost effectiveness

Naming your offer to boost effectiveness

From the course: Creating Powerful Sales Proposals

Naming your offer to boost effectiveness

- I wanted to do a little something extra. Something special for you to make your offers even more irresistible, you in? Okay, I want you to think about actually naming your offer. We talked about speaking in benefits for each of the things that people will get when they invest in your product or service. So take this concept and come up with a name for the entire offer. You've likely seen a form of this. If you ever gone to a carwash, you'll notice that they typically have silver, gold and diamond packages. If you've ever flown, you've seen economy, business and first class. Along these lines we need to think of a name for our irresistible offer. Let me let you in on something. Irresistible offer architecture is a demonstration of this, except there's nothing to buy or is there? I very easily could have called what I just shared with you in this course the nine components to an irresistible offer. Instead, I codify it,…

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