From the course: Creating Powerful Sales Proposals

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- Boy, hasn't time flown by and we've covered a lot. Hot buttons, benefits, overcoming objections, adding value, urgency, price plays, guarantees, partnerships and having a bigger reason and who knew cupcakes could be so irresistible. Okay, now it's your turn. I want you to take the time right now to refine your offer. It's all about taking action. It doesn't have to be perfect. Heck, my offers are always in a state of getting better. I want you to know that your offer will never be done because you can always think of new ways to improve it and before I forget, I want you to know this. You should customize your offer to the best of your ability to the audience that you're in front of. If you're going to go speak to folks in the fitness industry, you want to think about, what are their objections? what are the benefits they want to receive? If you're going to go speak to a room full of doctors, you need to make…

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