From the course: Product Management: Building a Product Strategy

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Next steps

Next steps

From the course: Product Management: Building a Product Strategy

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Next steps

- Congratulations on having completed this course on product strategy. You now understand what product strategy is, why it's important and what makes it good. You're now equipped with a simple, yet useful framework to identify the core aspects of strategy and you know how to approach the actual development of strategy and building support for it across the organization. So what's next? We have a few recommendations. - Step one, flex your product management muscles, using the elevator pitch framework. Follow the instructions in chapter two to come up with a strategy for a few different products. Start with some simple consumer products you use every day. Then move on to your own company or product. Do you know your target audience? What is the customer need you satisfy? Is the market category clear? How about your key benefit? - Now step two. Building on ideas in chapter three, create an action plan for yourself.…

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