From the course: Marketing Your Side Hustle

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From the course: Marketing Your Side Hustle

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- The big players, Google and Facebook, aren't the only options. Sometimes, niching down can lead to better results, and a lower cost. If you want to explore the world of online advertising, you could do a whole course on it. But here's a rundown of a few additional venues to consider. First, other big companies, in addition to Google and Facebook. We've got YouTube, pre live videos, Microsoft, Amazon, Pinterest, and of course, LinkedIn. Each of these networks have relative advantages, and disadvantages. Overall, the most important thing to note, is that even though there is a lot of overlap, most of us use LinkedIn, and watch YouTube videos, and shop on Amazon, etc. When it comes to advertising, they each cater to a different audience. If you're targeting job seekers, an obvious starting point is to look at LinkedIn. If you're targeting the arts and crafts world, you might want to look more closely at Pinterest.…

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