From the course: Social Media Marketing Trends

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Partnerships thrive on social media

Partnerships thrive on social media

From the course: Social Media Marketing Trends

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Partnerships thrive on social media

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(upbeat music) - [Presenter] "Two heads are better than one. Not because either is infallible but because they are unlikely to go wrong in the same direction." That's a popular quote from author CS Lewis and the sentiment is still accurate today especially when referencing how two organizations can partner together on social media. Collaborating closely towards a shared goal can help your brand stand out for the right reasons on social media through reaching a new audience and highlighting shared values. A partnership doesn't guarantee a campaign will be a success but adding another perspective to your planning process and messaging can increase its chances the resonating that's what's working for Sunwink, a brand offering sparkling, plant-based, herbal tonic beverages. The organization is heavily focused on communicating their commitment to wellness and that's reflected in the many partnerships they fostered…

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