From the course: Pitching to Investors

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Pitch in a meeting vs. an elevator pitch

Pitch in a meeting vs. an elevator pitch

From the course: Pitching to Investors

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Pitch in a meeting vs. an elevator pitch

- So let's envision you're at an event in a room full of investors and founders. Everyone is vying for the attention of the investors. You have the chance to approach one of the investors that has been on your hit list. This is the perfect opportunity to deliver your perfect elevator pitch. So what exactly is the elevator pitch? Simple, the point of your elevator pitch is to get enough interest from an investor to get the meeting. So you have your deck finished and you edit all this information down into a one-minute pitch and there you have your elevator pitch, right? Wrong. You want to have a new approach for each setting. If you memorize one sentence and call that your elevator pitch, it'll be really hard to capture and keep an investor's attention. Know the points of your pitch at any length but be able to move freely between to speak with passion. Your pitch meeting is the place to get into all of the details is…

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