From the course: Organization Communication
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Practice and apply: Message
- Commercials are a great demonstration of how the same core message can be framed differently for different audiences. Look at these two different ads promoting the exact same cruise. What differences jump out? Who were the targeted audiences? Amazing isn't it, that these two ads are for the exact same cruise experience? They have the same purpose: book a cruise with us, and the same bottom line message: you'll have fun. But you've probably found many ways the message was framed differently for different receivers. When you create a message, an email let's say, do you send the same email to everyone on the list? Or do you find ways to tailor the message as effectively as advertisers do? Let's go to your communication action plan and craft your message. To get your ideas focused, think about that bottom line message for each receiver group you've identified. If they only remember one thing, what do you want it to be?…
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