From the course: Agile Marketing Foundations

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Predictive analytics

Predictive analytics

From the course: Agile Marketing Foundations

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Predictive analytics

- It's not a stretch to say that every single person watching this video works with some predictive analytics every day. If you have an email address, chances are your email platform has spam detection and spam detection runs on prediction. Marketers can use similar algorithms to determine who should see which messages and when. Some call that the Holy Grail of marketing itself. Agile marketing relies on predictive analytics to make sense of what will occur based on certain marketing efforts. Every single business intelligence tool on the planet touts some predictive functionality. Often that means basic forecasting like a trend line. But as you grow in your abilities as a citizen data scientist, this is an area you're going to want to explore more deeply. Now let's imagine you're on the marketing team for a brand new toothpaste, let's say. It's entirely organic and has been clinically proven to reduce cavities by 60%.…

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