From the course: Marketing Your Side Hustle
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Press and media
- Imagine waking up and seeing that a major publication like the New York Times or Buzzfeed has mentioned your side hustle in a positive way, and all of a sudden, you have thousands of visitors flooding your site. It's not just a fantasy, it happens a lot. And the good news is that if you can get it, media coverage is free. The bad news is that it doesn't happen randomly, at least not for most side hustles. You have to actively solicit it, or at the very least, make it easy for journalists to write about you. Number one thing you can do to encourage media coverage is make sure you have something worth talking about. Think about it from the perspective of a budding journalist who has to justify the article to their editor. They can't say, "It's a new business", because thousands of new businesses launch every day. They can't say, oh they have a product for sale. So does every other business. What they need to be able to say…
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