From the course: Recognizing and Rewarding Your Workers

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Recognizing and rewarding when times are tough

Recognizing and rewarding when times are tough

From the course: Recognizing and Rewarding Your Workers

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Recognizing and rewarding when times are tough

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- For years, my friend worked on the Apple Macintosh computer sales team. At the end of 1999, over 86% of Apple's business was the Mac. Six years later, 40%. Today, it's under 10%. And whether that shift was gradual or massive depends on who you ask. To my friend, the year the iPhone shipped was a tsunami, a very tough time. Tough times intensify concerns, all concerns, often at the exact time you feel too busy to address them. Tough times cause and can be the result of shifting priorities, but your workers may not know this. They may not know what it means for them. Proactive priorities like creating innovative products can quickly become reactive, like trying to keep the business afloat or hustling to restructure. If there's not a crisp connection between what's important now, what you say is important, and what you recognize and reward, tough times become worse. When priorities shift, tell your team about…

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