From the course: Mastering Organizational Chaos
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Reconnecting with customers
From the course: Mastering Organizational Chaos
Reconnecting with customers
- Data driven decision making is business one-on-one and something that most organizations have gotten really good at incorporating into their day-to-day operations. And there certainly is no shortage of data about consumers. In fact, the sheer volume can be overwhelming. While this isn't a course about data and analytics, it's important to think about the role data plays in managing chaos and in helping you build deeper, more fruitful relationships with customers. It's also important to think about how to augment data with other methods that allow you to be more agile in responding to customer's needs immediately and with focus. When it comes to customer data, it's important to make sure you're focusing on the right things. Not every single piece of consumer data is relevant and in fact, focusing on too much can create that sense of overwhelm, which often makes organizations or leaders ignore data. To get around this, it's…
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